NEW ZEALAND WINS FIRST INTERNATIONAL EMMY® AWARD

UK Wins Digital Program: Fiction and Digital Program: Non-Fiction Awards

MIPTV-Cannes, April 12, 2010 - The International Academy of Television Arts & Sciences announced tonight the winners of the International Digital Emmy® Awards at a ceremony organized in partnership with Reed Midem, and hosted by actor Jason Priestley (Beverly Hills 90210, Call Me Fitz).

New Zealand made history by winning its first International Emmy®. It took the Digital Program: Children & Young People category with Reservoir Hill, an interactive web series that follows 16-year-old Beth Connolly as she is forced to solve a mystery when she moves to a creepy suburb. The UK won the Digital Program: Fiction and Digital Program: Non-Fiction awards. Primeval Evolved, an online project that extends the stories, world and characters of the television show primeval, won for Fiction. Virtual Revolution an open source documentary, inviting users to collaborate in the making of a series about how the Internet has transformed society, won for Non-Fiction. Complete information on the winners follows this release.

The Pioneer Prize was presented to Heroes Creator and Executive Producer Tim Kring, for his innovative contributions to the field of digital entertainment with Heroes Evolutions.

"This year's winners have masterfully demonstrated how to enhance the viewers' multiplatform experience," said Bruce L. Paisner, President & CEO of The International Academy of Television Arts & Sciences. "We congratulate them on their achievements."

The awards ceremony was attended by over 200 international executives from the television, broadband and mobile industries and sponsored by Nokia and Ooyala.

About The International Academy of Television Arts & Sciences
The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 50 countries and 500 companies from all sectors of television including internet, mobile and technology. The Academy's yearly schedule of events includes the prestigious International Emmy® Awards Ceremony held in New York, The International Digital Emmy® Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy® World Television Festival and Panels on substantive industry topics. The Academy was chartered with a mission to recognize excellence in television produced outside of the United States and it presents The International Emmy® Awards in the following fifteen categories: Arts Programming; Best Performance by an Actress; Best Performance by an Actor; Current Affairs; Children & Young People; Comedy; Digital Program: Children & Young People; Digital Program: Fiction; Digital Program: Non-Fiction; Documentary; Drama Series; News; Non-Scripted Entertainment; Telenovela; TV Movie/Mini-Series. For more information go to www.iemmys.tv.

About Reed Midem
Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPDOC, MIPTV, MILIA, MIPCOM JUNIOR and MIPCOM for the television and new media industries, MIDEM for music professionals, MIPIM and MAPIC for the property sector and GLOBAL CITY for urban management specialists.

Reed MIDEM is a division of Reed Exhibitions, the world leader in the organization of some 420 public exhibitions and professional tradeshows.

MEDIA CONTACTS
The International Academy of Television Arts & Sciences
Eva Obadia
Director, Marketing & PR
+(1) 212-489-6969
eva.obadia@iemmys.tv

Reed Midem
Jane Garton
Press Manager
jane.garton@reedmidem.com

THE 2010 INTERNATIONAL DIGITAL EMMY® AWARDS WINNERS

Digital Program: Fiction
Primeval Evolved
ITV 1 / itv.com / Hoodlum / Impossible Pictures
United Kingdom

For ten weeks, viewers experience an online project that extends the stories, world and characters of the television show primeval. The project features an online story that runs alongside season three, with new content released throughout the week, including immersive interactive environments, high-end video sequences, and intuitive game play.

Digital Program: Children  Young People
Reservoir Hill
KHF Media Ltd / Television New Zealand / New Zealand On Air
New Zealand

Reservoir Hill follows 16-year-old Beth Connolly as she is forced to solve a mystery when she moves to the creepy new suburb of Reservoir Hill. Viewers of the web-series can text Beth and see her receive their personal message in the actual show. Writers also incorporate audience advice into the script and fans can sign up as Beth's friends on Bebo.

Digital Program: Non-Fiction
Virtual Revolution
BBC / The Open University
United Kingdom

Virtual Revolution, an open source documentary, invites users to collaborate in the making of a series about how the Internet has transformed society, by debating ideas and suggesting content. Users can also download program rushes and re-edit them. Collaborators will be credited on the TV series and online content.
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