Brazil’s Minister of Culture to Address Guests at Third Academy Day Event

MIPTV-Cannes, April 16, 2007 — The International Academy of Television Arts & Sciences announced today that its third  International Academy Day will be held  May 6-9, 2008 in Rio de Janeiro, Brazil. The event is hosted and organized by TV Globo and its President Roberto Irineu Marinho. TV Globo is the largest network in South America and one of the leading producers of content in the world.

A special conference program  designed to shine a  spotlight on South America’s television industry, the event will feature panels and keynotes from leading television organizations from the region as well as social events and sightseeing activities hosted by TV Globo. Participants will include International Academy Members, Government officials as well as television executives and producers from the region.

The International Academy’s inaugural International Academy Day took place in Mexico City in 2005 and last year the event was held in Beijing.

“We are looking forward to using the International Academy’s convening power to shine the spotlight on South America’s vibrant television industry,” said Academy President & CEO, Bruce Paisner. “As the region’s premier broadcaster and producer, TV Globo is the perfect partner to host this event and introduce international television professionals in attendance to the various available business opportunities."

“It will be an honor for TV Globo to host one of the most important events in the Media community.  Through the event’s exposition we will be able to discuss important issues such as the social role of a television network company.  TV Globo believes that through its entertainment programming, valuable messages are constantly being sent.  The network has the commitment to contribute to education while informing and entertaining.  For this reason, the channel was the pioneer in exploring social messages inside its telenovelas, naming it social merchandising”, said the Director of Communication of TV Globo, Luis Erlanger.

Program highlights to date include a presentation on Brazil’s television industry and a panel on new media.  

Over 200 television and media professionals are expected to attend.


About TV Globo
Founded in 1965, the Globo Network owns five stations and 116 affiliated stations that bring information, education, and entertainment to more than 99.9% of Brazilian municipal areas, uniting the country and strengthening both its culture and its people.  Globo’s productions have been exported to more than 130 countries worldwide.  In 2005, Globo’s programs were sold to over 50 countries, with an average audience of 100 million viewers per day. Brazil is the main inspirational theme for Globo´s high quality production. Throughout the years, the network has produced the equivalent of more than 2000 full-length movies.  This fact contributed to Globo´s recognition in the Guinness World Records 2005 and 2006 as the biggest drama producer in the world.  Globo maintains the largest studio complex in Latin America, the Central Globo de Produção (Globo Production Center) in Rio de Janeiro, which occupies an area of almost 18 million square feet (1.65 million square meters). Since its opening, the studio’s facilities has helped to double the volume of content produced by the network.  

In the news area, Globo spares no effort to always keep viewers up to date. It has around 2000 professionals ready to cover local, international, and sports events in live news broadcasts, and also produces other programs and documentaries that have won several international prizes. TV Globo´s social responsibility is an important factor contributing to its success.  The company develops educational and public service campaigns, and has won the BitC Awards of Excellence.

About the International Academy
Founded in 1969, the International Academy of Television Arts & Sciences is the largest organization of global broadcasters, with over 500 members from nearly 70 countries and over 400 companies. The Academy was chartered with a mission to recognize excellence in television programming produced outside of the United States, and it presents the International Emmy® Award to programs in fourteen categories: Arts Programming; Best Performance by an Actress; Best Performance by an Actor;; Children & Young People; Comedy; Current Affairs; Documentary; Drama Series; Interactive Channel; Interactive Program; Interactive TV Service; Non-Scripted Entertainment; News; TV Movie/Mini-Series.

The Academy is a unique, independent organization comprised of the world's top television and media leaders who come together to exchange ideas, discuss common issues and promote new strategies for the future development of quality global television programming. Each year, the Academy produces the International Emmy World Television Festival and the International Emmy Awards Gala in New York City. The Festival screens programming from around the world, featuring leading producers and directors who speak about their work. The International Emmy Awards Gala attracts over 1,200 international figures in broadcast, entertainment and media. More information can be found online at www.iemmys.tv.

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Media Contacts:
The International Academy of Television Arts & Sciences
Eva Obadia, Director, Marketing & PR
eva.obadia@iemmys.tv
1-212-489-6969
At MIPTV stand 14.11 or cell +1 917 754 0085