LIU CHANGLE, FOUNDING CHAIRMAN & CEO, PHOENIX SATELLITE TELEVISION TO RECEIVE 2008 INTERNATIONAL EMMY® DIRECTORATE AWARD

Cannes-MIPTV, April 7, 2008 - Liu Changle, the media magnate who pioneered offshore broadcasting into mainland China, will be the 2008 recipient of the International Emmy® Directorate Award, announced Bruce L. Paisner, President & CEO of The International Academy of Television Arts & Sciences. The Award will be presented to Mr. Liu at the 36th International Emmy® Awards on November 24th, in New York City.

Launched in Hong Kong in 1996, Phoenix Satellite Television has rapidly expanded from a single general entertainment channel to an integrated multi-media group with 5 television channels broadcasting in Mandarin Chinese and covering over 150 countries around the world. The International Emmy® Directorate Award is given to organizations or individuals in management, administration, engineering, news, programming, and/or international relations for their outstanding contributions, over a period of time, to the arts and sciences of international television.

"One of Asia’s leading broadcast entrepreneurs, Liu Changle is the catalyst behind the wide-ranging success of Phoenix Television. In the last 12 years he has grown Phoenix into a multimedia empire and we are honored to be recognizing his accomplishments with our 2008 Directorate Award,” said Bruce L. Paisner, President & CEO.

“This is definitely the most impressive and inspiring award I have ever been granted. To receive the International Emmy® Directorate Award from The International Academy of Television Arts & Sciences is not only a great honor for me personally, but it also represents the recognition by an authoritative international group of fellow television professionals of the achievements of Phoenix Satellite Television after 12 years of hard work. I am deeply touched and encouraged,” said Liu Changle.

Past recipients of the International Emmy® Directorate Award include:
Patrick Le Lay, Chairman & CEO, TF1 in 2007, Central European Media Enterprises (CME) and its Founder and Chairman, Ronald S. Lauder, in 2006, the UK’s ITV plc in 2005 (accepted by Charles Allen, ITV’s then Chief Executive), Dr. Herbert Kloiber, Managing Director, Tele-München Group (TMG), in 2004 and in 2003, Greg Dyke, former Director General of the BBC.

About Liu Changle and Phoenix Satellite Television
Liu Changle, born in Shanghai, China graduated from the Communication University of China in 1980. After graduation, he joined the Central People’s Radio Station and served in various positions from journalist, editor, and commentator to senior management executive.

In 1989, Liu launched his own business venture which has activities in the petroleum, real estate, trading, infrastructure, broadcasting and publishing sectors in China and internationally.

On March 31, 1996, Mr. Liu’s Today’s Asia Ltd. teamed up with Rupert Murdoch’s Star TV and China Wise International to establish the Phoenix Satellite Television Co Ltd.  He serves as Chairman and Chief Executive Officer ever since then. Phoenix went public in 2000 and is listed on the Hong Kong Growth Enterprise Market.

Phoenix Television is a Hong Kong-based Mandarin Chinese television broadcaster that aims to promote a free flow of information and entertainment within the Greater China region. Phoenix TV currently operates 5 channels, Phoenix Chinese Channel, Phoenix InfoNews Channel, Phoenix Movie Channel, Phoenix North America Chinese Channel and Phoenix Chinese News and Entertainment (PCNE) Channel. Phoenix’s business other than television broadcasting includes the ifeng website (www.ifeng.com) and the “Phoenix Weekly” magazine.

About The International Academy of Television Arts & Sciences
Founded in 1969, the International Academy of Television Arts & Sciences is the largest organization of global broadcasters, with members from nearly 70 countries and over 400 companies. The Academy was chartered with a mission to recognize excellence in television programming produced outside of the United States, and it presents the International Emmy® Award to programs in fifteen categories: Arts Programming; Best Performance by an Actor; Best Performance by an Actress; News; Children & Young People; Comedy; Current Affairs; Documentary; Drama Series; Interactive Channel, Interactive Program, Interactive TV Service, Non-Scripted Entertainment, Telenovela and TV Movie/Mini-Series.

The Academy is a unique, independent organization comprised of the world's top television and media leaders who come together to exchange ideas, discuss common issues and promote new strategies for the future development of quality global television programming. Each year, the Academy produces the International Emmy® World Television Festival and the International Emmy® Awards Gala in New York City. The Festival features programming from around the world, and presentations and panels from international producers and directors. The International Emmy® Awards Gala attracts over 1,200 international figures in broadcast, entertainment and media. More information can be found online at www.iemmys.tv.  

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