If authorized, the Emmy
statuette or a replica of a nomination certificate may be used as a prop in a
production provided that (i) the use is in no way derogatory to the Emmy, (ii)
the use is incidental to the primary story of the production, and (iii) the
script and other detail regarding the use has been submitted as a precondition
to the Academy’s consideration of its authorization.
Requests for use of replicas of the Emmy (e.g. the Emmy
statuette used on stage during the presentation or the statuette located at the
Television Academy’s headquarters) and requests to recreate or simulate an Emmy
Awards presentation must be submitted to the Academy from whom authorization is
sought; each request will be considered
by the chief operating officer (in consultation with counsel); in cases where
authorization is denied, the applicant may request re-consideration by the
Executive Committee of the Academy from which authorization is sought.
a. If approved, the Emmy name and/or
statuette may be used in connection with printed works, websites and the like,
provided that the work is of an educational or informational nature and the
reference to the Emmy name or statuette is non-derogatory and is reasonably
related to the purpose of the work.
b. With prior approval, Emmy honorees may
from time to time use pictures of themselves receiving the Emmy statuette or
otherwise holding the Emmy statuette in personal resumes and the like. Pictures
of Emmy winners receiving their Emmys statuettes or otherwise holding the Emmy
statuette may also be used in printed materials and websites and the like
featuring biographical material about such honorees, provided that the use is
reasonably related to the biographical material.
c. With prior approval, the Emmy name,
logo and/or statuette may be used on DVDs or similar productions that include
programs that have received a program category Emmy award, indicating that the
program has been so honored. Except in
unusual cases, as determined by the appropriate Academy, approval for such uses
for programs for which individual achievements (but not program category
awards) were given will not be allowed.
Nothing shall preclude an individual or
entity from stating the fact that such individual or entity is an Emmy honoree
on their/its stationery or business card, provided that neither the Emmy logo
nor the statuette is used in connection with such factual statement, it being understood
that any such use of the logo or the statuette is specifically prohibited.
The Emmy name and/or statuette may not be used on commercial
products or in connection with any merchandising items except with prior
approval of the Boards of the Academies.This restriction does not apply to branded
merchandising given away at an event with an Academy’s approval, e.g. an Emmy
name or logo on a give-away gift.
1. Consistent with the Trademark policy
prohibiting use of the Emmy name and logo for advertising and merchandising, the
following applies to corporate sponsorship partners of the Television Academy;
readers should contact each of the other Academies to determine their
applicable rules as to sponsor identification and Emmy show activities:
a. Sponsorship partners may, clearly,
identify themselves as associated with an Academy; however they may not use the
Emmy name and logo on their products or in advertising material with one
exception: In print, online and Point of
Sale advertising which includes a tune in message (e.g. Tune into/ Watch the Prime Time Emmy Awards show on___) they may
accompany the tune in message with the logo, as long as the Television Academy is
satisfied that the message does not imply a tie-in to the show and that the
text and graphics are approved by its marketing department or chief operating
officer.
b. Sponsorship partners which get tickets
for a show/dinner may use them for employees and clients, but may not offer to
re-sell them or make them available for any contest, auction or lottery.
c. The same rule applies to broadcasters
of the shows or their affiliates.
d. The Television Academy has allowed certain charities (cleared by the
Chief Operating Officer,) to purchase
tickets that the organization then auctions off in return for charitable
contributions. This policy is approved
if approved by the Chief Operating Officer in each instance.
Additionally,
the Television Academy Foundation is allowed to continue its online auction of
tickets in return for contributions; no other online campaigns are to be approved for any Academy
unless cleared by the Television academy and the National Academy.
(d) The Television Academy has allowed
certain trade organizations (e.g. Young Presidents Organization) cleared by the Chief Operating Officer to
purchase tickets for resale to their members (only), and this practice will
continue. (e) The current practice of the Television
Academy precludes advertisers or sponsors to run a contest or auction of Prime Time Emmy Show tickets, absent further
approval of the Executive Committee.
(f) In the case of the Television Academy there
have been other contests that do not involve Emmy Show tickets, e.g. contests
forRed Carpet bleacher seats, a
suggested contest for seat-filler jobs, that are not direct uses of the
trademark and these may be allowed on a
case-by-case basis.
These
Trademark rules and practices do not address the issue of contests that might
be conducted within the shows, either by the network or by the Television
Academy, wherein the prize is something other than Emmy tickets. Such activities
are to be approved or disapproved on a case-by-case basis. Some
advertisers run contests run by publications and online which invite viewers to
“choose the winners of the Emmys [Oscars].”
Although the Television Academy will determine whether such use is
permissible either as a “fair use” or otherwise, if a publisher or Internet
advertiser were to use the Emmy logo in the presentation of the contest, then that
conduct would be considered that as an infringement of the Trademark, and
the Television Academy would reserve the
right to take further action.
A. Requests for
information, clearance information and fee quotes for the Prime Time and Los
Angeles Emmy Awards presentations and Television Academy activities and events
may be obtained from Academy of &
Sciences, 5220 Lankershim Blvd, North Hollywood CA 91601.Contact Nora Bates at
818-754-2800 or email bates@emmys.org
B. Requests for
information, clearance information and fee quotes for the Academy of Television
Arts & Sciences Foundation’s Archive of American Television
emmytvlegends.org interview footage may be obtained from the Academy of
Television Arts & Sciences Foundation, 5220 Lankershim Blvd, North
Hollywood CA 91601. Contact Jenni Matz at 818-509-2262 or email matz@emmys.org
C. General information
regarding the International Emmy Awards may be obtained from International
Academy of Television Arts & Sciences, 25 W 52 nd Street New
York, N.Y. 10019. ATT: awardsdept@iemmys.tv.
Clearance requests and fee quotes may be obtained directly from the Television
Academy at the above address. D. Requests for
information, clearance information and fee quotes for other Emmy Awards
presentations (e.g. Daytime, Sports, News) may be obtained from National
Academy of Television Arts &Sciences, 111 W. 57th Street 6th Floor. New
York, N. Y. 10019 (212-568-8424) or ATT:Caroline
Grippi (cgrippi@emmyonline.tv)
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