263 – Kids Entertainment

Kids Entertainment

October 11-13, Cannes

 

 

Summary

 

Participants will explore the fast-changing global landscape of children’s and youth content. Through discussions with commissioners, producers, broadcasters, and platform executives, topics include audience shifts, commissioning trends, content development strategies, international partnerships, financing models, and the creative and ethical considerations shaping content for younger audiences. The module also examines how storytelling for children and teens is evolving across cultures and platforms in a rapidly transforming media environment.

 

Schedule Overview

 

Saturday, October 10

Welcome dinner for all participants to connect informally before sessions begin.

 

Sunday, October 11

The Kids Ecosystem. Topics include: the state of global commissioning in a post-linear world, the anatomy of enduring franchise IP, YouTube and the new discovery pathways, and using data analytics to understand fragmented audiences.

 

Monday, October 12

AI & New Marketing. A deep dive into emerging technologies reshaping kids' production workflows, AI token economy and its real cost implications, new storytelling pipelines from development to delivery, navigating ethics in children's content, and evolving revenue streams beyond traditional licensing.

 

Tuesday, October 13

Skills of Today's Kids Executive. From the live-action resurgence in children's programming to surviving the new ecosystem, the expanding definition of kids' audiences toward tweens and family co-viewing. The Module will conclude with a panel featuring representatives from International Emmy® Nominees and Winners, sharing firsthand insights on innovation and adaptation in a rapidly changing industry.