Summary

 

Participants will explore how data, artificial intelligence, and emerging technologies are reshaping the strategic, creative, and commercial dimensions of the television industry. Through discussions with international executives, sessions cover audience intelligence, business transformation, commissioning strategy, organizational change, and the evolving competitive landscape facing broadcasters, platforms, and production companies. The Module also examines how industry leaders are navigating disruption and repositioning their organizations for long-term resilience and growth.

 

Schedule Overview

 

Tuesday, November 17

Welcome dinner for the cohort to connect informally before sessions begin.

 

Wednesday, November 18

International Industry Perspectives. Explore the forces shaping today’s global television landscape. Sessions will examine international market trends, evolving audience behaviors, digital advertising strategies, and new opportunities for content creators and media businesses. Participants will also learn practical frameworks for assessing challenges and identifying growth opportunities in a rapidly changing industry.

 

Thursday, November 19

Digital Platforms & Generative AI. A deep dive into the platforms, technologies, and business models driving the next generation of media. Topics include the creator economy, streaming economics, AI-powered workflows, prompting techniques, and the ethical and operational considerations surrounding generative AI in content creation.

 

Friday, November 20

Data & Discoverability. Discover how data is transforming audience insights, content strategy, and market positioning. Through case studies and industry discussions, participants will explore how analytics can inform creative decisions, strengthen pitches, and improve discoverability. The Module will conclude with a panel featuring representatives from this year’s International Emmy® nominated programs, sharing firsthand insights on innovation and adaptation in a rapidly changing industry.