266 – Global Markets & Distribution

Global Markets & Distribution

December 4-6, Singapore

 

 

 

Summary

 

Participants will explore how television content moves across international markets in a rapidly evolving global ecosystem. Through discussions with distributors, commissioners, producers, and platform executives, sessions cover distribution models, financing structures, rights management, international partnerships, market trends, and strategies for maximizing the global reach and commercial potential of content. The Module also examines how global demand patterns and regional dynamics are reshaping content circulation and value creation.

 

Schedule Overview

 

Thursday, December 3

 Welcome dinner for the cohort to connect informally before sessions begin.

 

Friday, December 4

Why Stories Travel. Explore the forces shaping today’s global television industry, from platform fragmentation and changing audience behaviors to the rise of FAST and AVOD. Sessions examine the global market, the principles behind universally resonant storytelling, and what buyers, commissioners, and distributors are seeking in today’s marketplace.

 

Saturday, December 5

Discoverability, Platforms & Audience Strategy. A practical look at how content is found, consumed, and monetized across modern media ecosystems. Topics include algorithms and discoverability, franchise and IP development, AI’s role in distribution, international co-production strategies, and the growing importance of ad-supported streaming.

 

Sunday, December 6

Positioning for the Future. Examine the trends shaping the next generation of global content. Discussions focus on the evolving role of public broadcasters, new approaches to international financing, changing audience behaviors, and the opportunities emerging across the global marketplace. The Module concludes with a panel featuring International Emmy® Nominees and Winners.