Hasbro Studios to be presenting partner of new International Emmy® Kids Awards

New York, March 5th, 2012 – The International Academy of Television Arts & Sciences today announced that Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), will serve as a presenting partner of its new International Emmy Kids Awards. The previously announced awards ceremony, which breaks new ground for the Academy, will be solely dedicated to recognizing excellence in children’s television programming produced and initially aired outside of the United States.
 
“We are delighted that Hasbro Studios and its president, Stephen Davis, saw the importance of these new International Emmys and stepped forward as a presenting partner,” said Academy President & CEO Bruce L. Paisner. “We thank Stephen, a respected industry veteran, for his support.”  
 
“We are honored to join with the premier international awards organization in recognizing the outstanding work of top kids’ programmers from around the world,” Davis said. “The international community has come into its own as a producer of high-quality animated and live-action shows for the young audience. It is ready for the Academy’s spotlight.”  
 
Six new categories have been created for this event: Kids: Preschool; Kids: Animation; Kids: Factual; Kids: Non-Scripted Entertainment; Kids: Series; and Kids: TV Movie/Mini-Series. The inaugural awards ceremony is scheduled to take place February 2013 in New York City.  

ABOUT THE INTERNATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES
The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 50 countries and 500 companies from all sectors of television including internet, mobile and technology. The Academy’s yearly schedule of events includes the prestigious International Emmy® Awards Ceremony held in New York, The International Digital Emmy® Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy® World Television Festival and Panels on substantive industry topics. The Academy was chartered with a mission to recognize excellence in television produced outside of the United States and it presents The International Emmy® Awards in the following twenty categories: Arts Programming; Best Performance by an Actress; Best Performance by an Actor; Current Affairs; Comedy; Digital Program: Children & Young People; Digital Program: Fiction; Digital Program: Non-Fiction; Documentary; Drama Series; Kids: Preschool; Kids: Animation; Kids: Factual; Kids: Non-Scripted Entertainment; Kids: Series; Kids: TV Movie/Mini-Series News; Non-Scripted Entertainment; Telenovela; TV Movie/Mini-Series. For more information go to www.iemmys.tv.
    
ABOUT HASBRO STUDIOS
Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and SCRABBLE. Many of these shows air on The Hub, a television network for kids and their families.  Studio programming can also be seen in more than 140 countries globally. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). 
 
 
MEDIA CONTACTS:

The International Academy of Television Arts & Sciences
Eva Obadia, Communications Director
[email protected]
1-212-489-6969

The Lippin Group
Don Ciaramella
[email protected]
1-212-986-7080